Social media has a great impact on present-day journalism, public relations, marketing and commerce. It has enhanced the 24-hour news...

Situations in which product publicity is most effective is when you are: introducing a new product, eliminating distribution problems...

Paid media is media in the form of advertising that firms pay for. Public relations and marketing professionals have more control over...

Research is important in public relations work because you need to know what the client’s needs are, who the target market is and the...

Ivy Lee and Edward Bernays are considered to be the fathers of modern day public relations because they developed strategies for the...

The advantages brick-and-mortar retailers have in the marketplace is that they have high visibility, a strong brand, and can offer...

Extensive mergers, acquisitions and divestiture activities have occurred in recent years because the retail environment has not been...

Social values, the economy and technology were the three vehicles for change that caused the most disruption in the retail environment....

Rent The Runway is fashion retail rental company. It allows consumers, younger people specifically, to have access to luxury products...

Expertise has become a requirement for everyone, regardless of what industry they are in. We expect our doctors to have complete...

The Met Gala is one of the most extravagant events in fashion history as it is held every year in New York during spring. Formally known...