Kantar

New York, NY

November 2018 - Present

Manager, Client Service (March 2023 - Present)

Manage the research project lifecycle for 12 digital and addressable/OTT TV media clients to measure campaign effectiveness

Analyze respondent data to provide strategic feedback and actionable insights for future advertising initiatives

Collaborate with clients and cross-functional teams on timelines, survey design, process requirements and project changes

Oversee the budget for every study to manage operational costs and ensure profitability based on scope of project

Perform in-depth checks at various stages of research process to ensure accuracy of data and files received

 

Manager, Program Leadership (September 2021 - February 2023)

Managed multiple projects simultaneously for 10 clients to execute market research and ensure precise data finalization

Mentored an analyst to provide guidance and training as they joined accounts and became part of the team

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Senior Associate, Program Leadership (November 2019 - August 2021)

Trained new team members to show them ways of working and developed materials adhering to internal processes

Organized and facilitated weekly meetings with up to 7 team members to review project statuses

 

Associate, Program Leadership (November 2018 - October 2019)

Managed multiple projects to execute quality research and ensure deliverables are completed on time for Fortune 500 advertisers

Effectively measured digital, social, traditional media and CTV advertising campaigns across 3 high-volume accounts

 

Pace University Brand Marketing Team

New York, NY

August 2017 - May 2018

Director of Consumer Insights and Research

Developed a marketing campaign to target millennials with a 17-person team for the National Student Advertising Competition

Analyzed consumer data, digital media and market trend opportunities to create an engaging and interactive campaign

Collected primary research by developing 13 surveys and concept tests to understand consumers and prove campaign’s success

Conducted extensive research into Ocean Spray to understand their business operations, competitors and target market

Produced creative executions, digital media plans, SEO, experiential tactics and ROI profitability with a budget of $5 million

 

Frank Publicity

New York, NY

January 2018 - May 2018

Public Relations Intern

Prepared press breaks for The Academy, WWE Studios, Food Network, HBO and film festivals to provide updates on industry news

Created four press reports for clients and compiled social media coverage to display generated publicity over a four-month period

Contributed to the organization of press events, film screenings, festivals and premiers to manage and assist the team

 

Marc Fisher Footwear

New York, NY

August 2017 - December 2017

Marketing Intern

Conducted a competitive brand analysis of 30 companies examining their digital and social media marketing strategies

Aided in coordination and preparation for 10 photoshoot productions by creating shot-lists and managing samples

Created and organized over 150 model profiles from various agencies in New York and Los Angeles to improve efficiency of casting

Worked with public relations department to fulfill editorial requests and social media influencer gifting to expand outreach

J. Lindeberg Luxury Apparel 

New York, NY

June 2016 - December 2016

Marketing and Public Relations Intern

Marketed the first ever Bridge Series campaign through magazines, digital media ads, street posters and pitching to fashion editors

Compiled and presented 3 bi-monthly recaps of press features and social media content to display increased brand awareness

Established an intern guidebook and trained three interns to teach them daily routines along with company procedures

Coordinated sample requests from celebrity stylists and publications such as GQ and WWD

Robert F. Kennedy Human Rights Center

New York, NY

March 2016 - May 2016

Development and Communications Intern

Created social media content based on Robert F. Kennedy’s quotes and goals, to persuade followers to donate

Organized and recorded materials from the 10-year archive to be accessible